Last month I was busy designing the interiors and dressing some show flats in an exciting small new development of ten flats in Eastbourne.
The Open Day was a success with reservations taken for 3 of the 10 flats and 3 more were sold in the following month. National builders with large marketing budgets spend vast amounts on having show homes designed but it doesn’t necessarily need to be an expensive exercise, and small local builders might be really surprised to find out how cost effective a show home can be.
Potential buyers struggle to visualise living in an empty space, especially when that space is small or is an odd shape, as many rooms in conversions tend to be. For example, how do you arrange furniture in a long narrow living room or will a double bed look good (or even fit!) in a small bedroom? Furnishing a flat with the basics ( plus a few carefully chosen accessories to add wow factor) will show buyers how good a space can look.
An empty room is also really boring and soulless. Unless the property has great views or is in an amazing location, there is nothing to set it apart from all the other properties on the market. It’s difficult to imagine yourself living there, it’s just a succession of rooms with no discernible features. So its no surprise when looking on Rightmove to find that a disproportionate number of properties that have been on the site the longest are the refurbished but empty ones.
Here are some photos of the 3 flats
The smallest flat would make a perfect weekend retreat or holiday buy-to-let. I wanted to give it a seaside feel so chose a blue and white scheme throughout, with coastal accessories, which are everywhere at the moment, to add interest and colour
The open plan living area has only the basic furniture to prevent it feeling cramped and cluttered.
Access to the bedroom is via a small spiral staircase so it was a challenge getting a bed and mattress up there and limited the style of bed that would fit.
To keep the design fee within budget, I used the same style of furniture in all three properties and used different accessories, artwork and colours to give each flat its own character. This is the second flat, a double bedroom with small terrace.
The bedroom is at the top of the spiral.
And the light filled space, although small, has handy wide windowsills for storage.
The two bedroom flat has a generous living area. Glossy white furniture reflects light and opens up the space.
All the flats come with white blinds, white walls and spotlights.
The single bedroom has room for a bed and narrow chest of drawers.
If you are a small developer and would like to know how I can help you market your property for a quick sale, why not ring me for a chat or email me.